Ebook Free Download | Managing Customer Relationships Is Key In The Networked Economy | Today’s saturated and demand-driven markets confront you with an array of new challenges. Differences in price and product are becoming increasingly negligible, and you can no longer attract customers by offering standard products or services. Open and deregulated markets, which are rapidly changing from sellers’ markets to buyers’ markets, mean intensified competition and compressed marketing cycle times. The Internet opens up a wealth of information 24 hours a day, seven days a week, thereby heightening the transparency of the markets. Customers use the Internet to quickly shop around and see what your competitors can provide – the next supplier is only a mouse-click away.
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